About me

Hi, I’m Sarah. I grew up in Germany, just steps from the Swiss boarder, shaped by a family that blends many worlds - a German father, a Swiss mother, and Vietnamese roots through my biological parents and family, which I am very lucky to know as well! Maybe it’s the mix of backgrounds that has influenced my love for bringing people from all over the world together. 

Professionally, I’ve had the privilege of spending nearly 20 years with Hoffmann-La Roche (headquartered in Basel), working across different roles and locations, in global strategy and marketing, market analytics, and sales. This experience has given me a strong foundation in strategic planning, project management, and cross-cultural collaboration. I’ve always loved bringing people together through meaningful occasions, both in a corporate context and privately. My friends and colleagues describe me as the “perfect host” who makes people feel comfortable and taken care of. Planning our multi-venue wedding in Zermatt with over 130 guests from all over the world sparked my desire to turn that passion into a business - Cloud9 - helping others to create moments that celebrate life, connection, and the people we love.

If you wish to organize a special retreat for your team, celebrate a special milestone, I would be thrilled to craft something truly memorable for you.